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We are all adapting to operating in more virtual spaces during these ever-changing circumstances. After all, most students, faculty, and staff are not on campus anymore. Yet, almost everything schools and students had been planning to do this semester and school year is still going to happen. It’s just going to happen in a new way. A campus mobile app is the key to enabling this new normal.
Undoubtedly, it’s uniquely challenging at this time for institutions to maintain and grow relationships with existing, admitted, and prospective students and their families. But nothing could be more essential when, as The New York Times says, the pandemic has already cost universities millions of dollars as classes move online. Moreover, schools are rightly worried about student body attrition as both existing and prospective students consider delaying their attendance or look to attend schools closer to home.
In fact, much is at stake as schools are forced to shut down their physical campuses:
Students and their families won’t necessarily demand engagement with your school during this time. But if you don’t encourage and enable it, you’ll likely see the result in future disengagement. For all these reasons alone, institutions need enduring connections to their existing and incoming students and their families – particularly in times of crisis.
To keep current students engaged and win mindshare with new students and their parents, schools need to engage continuously with them now, through the summer, and into the fall. A mobile campus app is a means to do this seamlessly. Because this companion app is with a student whether they are on or off-campus, it bridges the virtual and physical experiences.
Remember: The device where your campus app is installed is with your users 24/7, providing limitless opportunities for you to engage with students and their families. In fact, as a virtual campus, a mobile campus app makes it possible for your school to build culture and deepen relationships with your community. Your school can deliver messages, information, and engagement through your campus app. So although your students and their families aren’t physically on campus, they can still feel connected, motivated, and excited to move forward.
Here are all the roles your mobile app can serve in this capacity:
As you make plans to harness your campus app to keep your community engaged, revisit your home screen to make sure it best serves your community at this time. The idea is to enable students to keep learning and moving towards graduation, enable instructors to keep teaching, and enable your employees to keep working.
Humboldt State University in Northern California is an excellent example. From their app’s home screen, they feature three core topics to serve their entire community: keep learning, keep teaching, and keep working.
Remember: Make your mobile campus app your engagement hub now and it will continue to pay dividends when everybody returns to campus.Back to Blog
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