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How A Campus App Engages The Admitted Class and Keeps Students Healthy

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Create Personalized Mobile-First Experiences for Your Campus - Modolabs

On the last bi-weekly roundtable call and blog post we shared about institutions’ Fall plans, their priorities and a bit on students’ basic needs. This week, we’ll go deeper into the subject of students’ well-being, communications and more learnings from the roundtable that took place on April 30th.

KEY LEARNINGS INCLUDED:

  1. A campus app is a powerful tool to support student well-being: We polled our audience during the call and found student’s mental health is a concern:
     67% of respondents anticipate emotional and mental health to be the most important resources to support students’ well-being.
     24% responded that they find physical health to be of secondary importance for their institution.
     Few anticipate sleep and occupational health to be on the top of priority resources.Institutions support their students’ beyond their academic journey with mental and health services to ensure they are set up to succeed. A companion campus app serves as a hub for everything campus life has to offer and can keep mobile-first students on track both academically and personally, with nudges to seek advisory and wellness services and unification of information and resources.
  2. Students don’t read emails: academic advisors and several other departments on campus become frustrated when providing critical information to students via emails that go unopened. It’s not a surprise, at this time of the semester students are feeling overwhelmed with the shift to remote learning and perhaps distracted with all that is happening around them personally. In-app push notifications can work as a gentle nudge to remind students that you’re still there as are the support resources available to them.
  3. It’s the ideal time for campus collaboration: this is the ideal time for app managers to work collaboratively with other stakeholders and show them the power of mobile. This can be done by delegating communication channels and modules to campus stakeholders, allowing them to reach students where they are, their devices. Empowering the department subject matter experts with easy to use tools to reach and connect with their students via a more meaningful and personalized app experience. For example, academic advisors can open counseling appointments through the app, and admissions professionals can carry out virtual campus tours and other relevant virtual events, no coding skills required.
  4. Even when off-campus, institutions can keep yield up: Schools need to build community via laptops and smartphones instead of handshakes and campus tours. A virtual admitted student experience can help motivate incoming students and their parents to stay engaged with the institution and program they have been dreaming of studying and continue to nurture that desire. An app experience is relevant to the generation and can be a fun immersive and inclusive human experience right on their smartphones. It also offers an opportunity for continuous engagement beyond on-site events that last for a short period of time. Many are finding their engagement numbers are up due to the inclusive nature of the app and schools are able to bring an added dimension to campus experience with story sharing and videos that evoke the social culture.
  5. To win the admission battle, schools know they must win the hearts and minds of both the student and their parents: It is crucial for parents to know that the institution their teenager is considering attending will support them in a way that addresses their unique needs and interests. Schools are able to extend this experience to parents by including them as a “Parent” persona on the campus app and making them aware of all family events and visits, financial aid and information, accommodation, counseling, calendar for when classes start, welcome week, and much more!

On the next call and blog (in two weeks) we’ll share more on how to bring students and employees back to campus, the use of geofencing notifications, online learning and/or the hybrid, contact tracing and more of the Modo User Group’s key learnings.

Until then, share with us in the comments how your institutions and workplaces are supporting students and employees!

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