From Inception to Adoption: How UNC Developed, Launched, and Markets Its Campus App


Your students have high expectations when it comes to mobile, and sometimes that means they’re the ones leading the way. Watch this webinar on Wednesday, August 10 at 1pm ET/10am PT to hear Kate Hash, Manager, ITS Communications + Digital Services at the University of North Carolina at Chapel Hill, share:

  • How a team of students developed the concept, planned the desired functionality, and worked with the school to create an awesome mobile experience.
  • How UNC stakeholders from across the university participate in the mobile app.
  • How the university gets the app into the hands of students through comprehensive marketing and branding campaigns.

Learn what makes the carolinaGO app a success, and how you can implement a similar adoption and launch strategy on your campus.



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