CAMBRIDGE, MASS. (PRWEB) MAY 01, 2018
St. Francis College, a private college in Brooklyn Heights, New York, focused on both classic liberal arts and in-demand professional programs, is partnering with Modo Labs, the leading higher ed mobile app company, to face the challenges of recruiting, retaining, and equipping students for a successful college experience. Modo Campus™, the strategic mobile engagement platform for more than 250 institutions, is designed to provide a scalable and highly-personalized mobile experience to diverse student bodies, applicants, alumni, staff, and visitors.
Madalyn Hanley, Chief Information Officer at St. Francis College, said, “To combat enrollment and retention trends nationwide, we realized we needed to be more proactive about reaching and engaging with students in the most effective way possible. To support this critical initiative, we also needed a mobile strategy that enabled us to reach both prospective and current students, while directly involving students in shaping their digital campus experience. Modo Labs delivered a flexible, easy-to-use platform that allowed us to quickly create a mobile campus app with the participation of the entire campus community.”
Stewart Elliot, CEO at Modo Labs, said: “As many small colleges encounter declining enrollment trends, deploying a powerful interactive mobile campus app can make significant strides in reconnecting with both applicants and students, while boosting cross-campus engagement. St. Francis College is leading the way for small colleges across the country, by using mobile to recruit talented students, and by putting every one of their students on the path to academic success and rewarding careers.”
The Modo Campus™ platform doesn’t require coding expertise, enabling all students and departments to contribute to the mobile solution, without the support of IT resources. “It’s become increasingly important to ensure a mobile campus app is working across the institution, providing a centralized hub of information for students. A modern, mobile-first approach, ensures that campus systems are working in tandem to facilitate student engagement, proactively monitor and report on their progress, and ensure student success. Deploying a holistic solution that engages users across the entire student journey and lifecycle ensures that institutional resources are applied where they are most impactful,” said Elliot.
Currently, St. Francis College is using their new mobile campus app to increase recruitment with modules for Open House and Accepted Students Day, already leading to an increase in online applications. In addition, the value of the app is seen across campus. “We’ve experienced demand from many college departments to utilize our app to improve communication and engagement with the whole college community,” said Hanley.
Involving students in shaping mobile strategy, by way of focus groups, student surveys, feedback gathering, or even direct mobile app development, ensures that a campus app delivers the tools, features and functionality that are crucial to student success. “From our ‘Get Stuff Done’ section to Special Events for New Student Orientation, Commencement and more, our must-have mobile campus app allows students to access all academic information on the go and drives their participation at campus activities. Furthermore, the robust integrations with our learning management system and our CRM ensure that all of our campus systems are working together to deliver a seamless student experience and providing critical academic information to our students in real time,” said Hanley.
St. Francis College and Modo Labs will share results of this partnership during a webinar on May 3 at 1 pm EST.Back to Knowledge Base