Student Success: Driving Positive Behaviors With Mobile

Submitted by on Fri, 06/05/20

On the last bi-weekly roundtable call and blog post we shared about using the campus app to facilitate remote learning for the distributed campus experience and bringing students and employees back to campus. This week, we’ll go deeper into the subject of keeping students on track for success, why a native app vs. a mobile responsive website and more learnings from the roundtable that took place on May 28th.

Key learnings included:

  1. Mobile can be used for keeping students on track for graduation: institutions recognize that students face challenges when attempting to finish their degree or any program of study and understand they need encouragement and reminders to help them achieve their goals. With that goal, schools implement features such as a degree tracker on their campus app where students can see their program description and percentage of completion at a glance and nudge them with personalized push notifications to register for the upcoming semester. Learn more here.
  2. When in person communications aren’t possible, mobile is the ideal medium: in normal circumstances, students would be in a classroom or around campus and receive information about the availability of various resources in person, by professors and advisors. But how can institutions effectively communicate with them during a time where students aren’t on campus? A campus app is the ideal medium because students can receive personalized rich push notifications on their mobile device with relevant and actionable information, such as the existence of tools for progress tracking, advisory and wellness services, while achieving higher open rates for those communications.
  3. Positive and beneficial behaviors can be driven with location-based notifications to their mobile device: these notifications can drive a desired behavior or inform the students of content that could be of significance to them. I.e.: A Freshman walks by the bookstore and the app sends them a proximity-based push notification letting them know that all English 101 books are on sale that week. The app then becomes the proactive agent in informing users and motivating behaviors that transform their experience and helps them deliver more effectively, a benefit to both the interests of the individual and the organization as a whole.
  4. Native apps remain to be how people use mobile: although it’s essential that all websites are mobile-friendly, this doesn’t mean they are good enough to replace native apps. Unified native apps can offer access to a broad range of back-end systems with a seamless UI experience, less clicks for the user and a much faster user experience than having to go through multiple disparate websites. Additionally, they truly inform, engage, empower, and elevate its members by being the organization’s emergency alert system, informing them with location-based notifications and personalized information that a mobile responsive website could never do.

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On the next call and blog (in two weeks) we’ll share more on new student orientation and how schools are dealing with having hybrid and/or entirely virtual events, and more of the Modo User Group’s key learnings.

Until then, share with us in the comments how your institutions and workplaces are supporting students and employees!

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