There is an undeniable disruption in today’s workplace driven by the direct connection between company revenue and employee engagement. According to Gallup’s State of the American Workplace, “employees who are engaged are more likely to improve customer relationships, with a resulting 20% increase in sales.” From job satisfaction to career advancement opportunities, how the company instills a sense of connection and value in the individual employee impacts the bottom line. With over 85% of today’s global workforce disengaged, it’s time to rethink your connected workplace experience.
When developing an employee engagement strategy that works across diverse needs, from departments to locations, it’s essential to think about the design process. In a recent podcast with Eric Kim, Modo Labs VP of User Experience, furthered this point by stating, “You don’t know if a design truly works until you put a human being into it and think about how they will inhibit that space.”
Put yourself in the mindset of an entry-level new hire, a recently promoted manager, or a long-term company leader. Consider their perception of today’s corporate environment and ask yourself, are your digital experiences living up to your expectations? Do they support your team goals? How about your individual career goals?
If your answer is no, you’re not alone. Strategic leaders are beginning to recognize the disconnect between technology and usability; you can have all of the latest state-of-the-art technology, but if it’s not designed to be easy, accessible and relevant then it’s not practical to support productivity. These same leaders are investing in re-envisioning employee success, with time, budget and resources dedicated to digitally connecting the company with the employee in a way that drives lasting engagement. If your company has tried and failed or simply isn’t making this a priority, you’re falling behind your competitors in both market share and talent.
Get ahead of the curve with Modo Workplace™ and rapidly design, test and deliver new iterations of mobile-first experiences with proven strategies from our community of engagement experts. As a partner in this new approach to digital transformation, we work to humanize the design process by asking the following questions as a guide to a more effective solution.
What micro-frustrations need to be addressed?
Put yourself in the mindset of your employees, and identify common pain points across the workforce. Imagine an individual’s daily routine and work through situations that become barriers to positive behaviors. These micro-moment frustrations often include:
- Limited capacity to join, or pay attention during, a two-day learning and development program
- Not knowing how to report an issue with the elevator
- Missing the benefit enrollment deadline
- A new employee unaware of office norms or where things are located
- A busy visiting employee trying to find a quick bite to eat for lunch
- Not being notified when new internal job opportunities arise
All of these negative experiences, and more, are transformed into self-serving teachable moments when the employee is equipped with on demand content and communications via their a workplace app. The next obstacle is determining which to address first.
Which need is the highest priority?
Companies often launch digital transformation projects based on assumed impact for the company, cutting employee feedback loops and focus groups due to time constraints. This approach fails to understand the actual need and the reasoning behind it, leaving a less than desired solution in the hands of disappointed employees.
Incorporate the employee’s voice into your decision. Ensure you’re understanding their needs without adding time to the project by leveraging quick in-app surveys and other employee trends and insights, such as most popular searches on what’s missing from the app, made available through Modo Analyze™.
Who knows best how to design the user experience?
Successful project leaders know the best way to capture needs and ensure you meet your goals is to leverage subject matter expertise. When designing personalized user experiences it’s critical to start by identifying these experts and include cultural, departmental, and local perspectives in the process.
For instance, an operational executive in Orlando, Florida will better understand the culture and challenges specific to their local office, such as severe weather or state legislation, better than an IT app developer sitting in the San Francisco, California headquarters. With Modo Workplace™, corporate news and updates can be combined with these personal attributes offering a scalable connection to the company that feels personal to the employee. Make these experts in building positive and personalized employee behaviors key contributors to the app from strategy to execution.
How will they build and deliver it?
With Modo, anyone in the company regardless of technical background can design, develop and deploy mobile experiences. The platform is virtually codeless. See for yourself.
What should the next generation workplace look like?
Even with this strategic approach and ease of delivery, a common pitfall in delivering this type of solution is when companies fail to have a plan in place for ongoing innovation after the initial launch.
When powered by Modo Workplace™, you can easily deploy micro-surveys in-app to better understand what support, resources, and communication needs are missing for the employee. By capturing feedback in the same tool you’re delivering experiences, you can ensure a closed loop that continuously guides future designs and exceeds employee expectations.
Ready to see what these experiences could look like in your branded workplace app? Request a demo today.BACK TO BLOG