The mobile app revolution is well underway, and the technology ecosystems surrounding mobility strategies are changing. Many of these shifts across the mobile sector center around applications. Apps are the lifeblood of mobile innovation, as devices are only as good as the apps users can run on them. Yet, for large enterprise organizations, this creates a difficult dichotomy – users demand apps that will let them work more intelligently, but IT teams can be challenged to develop and support the number of apps required.
Luckily, advances in rapid mobile app development platforms are empowering large enterprise organizations to get non-IT users involved in the app creation process. The best platforms enable IT teams to delegate administrative rights to other non-technical departments, so they can provide real-time information to employees, all without involving IT or requiring constant resubmissions to the app stores. These department-specific apps can even reside within a central employee app, in order to provide a one-stop shop for all company-related information. Here are some great examples of the way departments outside of IT are taking advantage of a central app platform to engage and communicate with employees.
1. Human resources
HR departments face mounting pressure to update the way they interact with employees who increasingly demand that organizations engage them using the technologies that they already find intuitive and convenient. If HR teams are going to attract recruits or engage existing workers, they need to reach them on mobile channels. They also can’t wait for IT to create an app. Rapid mobile app development platforms can empower HR teams to create and customize the apps they need without having to carry the entire development burden. A few ways HR teams can engage their employees on mobile are to create apps or modules for:
- New Employees – welcome new staff to the company and provide content like indoor and outdoor maps, policy materials and training guides that are customized to the job role of the worker.
- Benefits enrollment – provide a central place for employees to find information about their benefits and to enroll.
- Company events – no more hassles scheduling, providing details about the location of a gathering or updating people based on changing conditions. All of these details are handled in a single app that is easy to create and update.
In addition, HR departments can further supplement their app or modules by easily sending push notifications or in-app banners on new policies, emergencies, and other messages to all users with ease.
2. Corporate communications
Internal communications teams face a challenge when it comes time to engage workers and help them feel connected to one another. Today’s employees are bombarded with email and are increasingly unlikely to read an email newsletter. A mobile app can allow communications staff to easily share engaging content and communicate across the entire company.
Corporate communications departments are now being empowered to use mobile apps to quickly send out important company messages and provide investor and corporate news in the most accessible ways possible. Social media capabilities can also be integrated into an app to simplify social engagement.
In the recent past, it was extremely difficult for Marketing staff to create apps for important company and customer events or programs. Now, marketing leaders can build custom apps for any purpose, without any assistance from IT. Some great examples of apps created by marketers include:
- Fully-featured apps for Global Sales Meetings, and similar events, where giving attendees access to the right information can prove vital for engagement.
- Company Overview apps for trade shows that can be made available to interested leads,with information about products, company resources, presentation schedules, the ability to enter giveaway drawings, and more. Modo Labs’ marketing staff recently created its own Company Overview app that provides company and product information. The app included Persona-specific content for individual trade shows and Push Notifications were sent to trade show attendees to notify them of upcoming presentations.
- User conferences also present marketing teams with a prime opportunity to connect with current and prospective customers, and a mobile app that offers a media-rich user experience can take event experiences to another level. Modo Labs created a custom app for the 2015 Kurogo User Conference which was held at the University of Notre Dame. This custom mobile app included information on speakers, the agenda and other important conference details. It also served as a central channel for updates and notifications regarding the event.
Without technical expertise, facilities teams can create apps or modules to communicate with employees about building and facility issues. They can easily:
- Create and update indoor maps;
- Highlight building amenities with media-rich modules;
- Set up and respond to streamlined facility-issue reports coming from within the app; and
- Send notifications about important facility issues out to all employees.
Benefits to IT
The ability to delegate mobile app creation frees IT from the brunt of the development work and allows them to focus on maximizing the value of technology across the business. Tools like the Kurogo Platform make it easy for any team member from any department, no matter the level of technical skill, to create an app or module that meets operational needs and gets to market quickly. At the same time, centralizing all new modules into one app creates a unified mobile presence, that makes it easy for IT to oversee the development process and ensure that all modules are functional, relevant, and contribute to the overall user experience.
Creating a mobile ecosystem that will empower your business
Every team within your organization has unique needs, and nobody knows those requirements better than the people out in the office, getting the job done every day. Instead of asking technology teams to cater to their needs and create an app that might work, mobile app assembly platforms lets users solve their own problems and accelerate development. This frees IT teams to empower your business while also having the flexibility to control to the details they need to handle. This balance of convenience, freedom and control lets businesses make the most of mobile devices.