Ensuring your campus app is the go-to resource for students on your campus is a never-ending task. Whether they are a first-time student or gearing up for graduation, providing always-on access to the essential information and services is critical to their long-term success. Follow these proven steps to help realize your app’s true value.
- Provide High Value Content: There are endless possibilities with what you can add to your Modo Campus® app. With hundreds of out of the box modules, you can add virtually any campus resource, from maps to menus, space reservations or course registration, unifying your entire campus in one app. Modo Campus integration capabilities are virtually endless, including SIS, LMS and even student and campus safe marketplace options.
- Market Your App: Don’t build it and forget it. Awareness of the app’s existence must first be established before user adoption and engagement can be secured. Consider how your audience consumes information and where – through social media, printed materials or your website. Ensure every piece of in-store collateral and digital content, including social media sites, has a call to action to remind visitors about the app and direct them to download it. Your effort here will pay off in dividends later. Get all the resources you need here in the customer marketing kit! [For Modo customers only – non-customers should contact email@example.com for more information]
- Personalize the Student Experience: Increase app usage and loyalty by engaging users with timely, personalized, and actionable communications. Through targeted messaging you can direct users to any destination in your app. Send push notifications, and include rich media, to reach users immediately even when they are not in the app. Create in-app banners targeted at specific screens or modules to communicate contextual messages about longer duration events. Create opt-in channels that allows users to select the notifications for the things they are most interested in.
The best time to make improvements to your mobile campus app is now. For more information about how you can maximize the adoption of your app on campus read the Launch and Drive Adoption ebook or contact us at https://www.modolabs.com/about/contact/BACK TO BLOG