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Sr. Manager, Product Marketing

Full Time | United States / Remote

About Modo

At Modo Labs, we are accelerating the path to a unified and unique mobile strategy for enterprise and higher ed institutions. It is our vision, technology, and drive that sets us apart from others when it comes to engaging employees and students in a hyper personalized way. We harness technology to enhance experiences and deepen connections between app users and their community.

This is a remote position that can be done from anywhere in the continental United States. Resumes and communication must be submitted in English. Due to our remote nature, we are unable to offer visa sponsorship.

Position Description

As the Manager of Product Marketing you will be responsible for the go-to-market execution for Modo’s B2B Workplace solution including performing market research, developing sales enablement tools and the required assets for ABM and thematic campaigns, and coordinating with the demand gen team to execute, analyze, and optimize campaigns to deliver on targeted KPIs.

Responsibilities

  • Perform market research, competitive analysis, pricing, market segmentation, and customer feedback for the new products and partner integrations.
  • Develop messaging, positioning, and required collateral for new products and partner integrations.
  • Execute product launch activities working cross functionally with product management stakeholders, product design, marketing, and sales. 
  • Work with digital marketing on digital campaigns execution and optimization.
  • Partner with the product management team to develop the sales tools and training for internal and partner sales teams.
  • Establish a strong understanding of the solution and customer to present functionality and impact internally and externally.

Requirements

  • 5+ years of experience in enterprise B2B software product marketing. 
  • Strong organizational and communication skills.
  • Experience with ABM campaigns, messaging, and product launches.
  • Domain knowledge in enterprise digital experience, SaaS/PaaS, and app building platforms. 
  • Proven experience analyzing competition, pricing, and industry trends and developing competitive messaging and positioning.
  • A track record of working with geographically dispersed, cross-functional teams.
  • Demonstrated ability to operate in a fast-paced environment, balancing both strategic and tactical responsibilities.
Modo Labs, Inc is an Equal Opportunity Employer and does not discriminate on the basis of actual or perceived race, creed, color, religion, alienage or national origin, ancestry, citizenship status, age, disability or handicap, sex, marital status, veteran status, sexual orientation, gender identity, arrest record, or any other characteristic protected by applicable federal, state or local laws. Our management team is dedicated to this policy with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, employee activities and general treatment during employment.
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