Director, Product Marketing

Full Time | United States / Remote

About Modo

At Modo Labs, we are accelerating the path to a unified and unique mobile strategy for enterprise and higher ed institutions. It is our vision, technology, and drive that sets us apart from others when it comes to engaging employees and students in a hyper personalized way. We harness technology to enhance experiences and deepen connections between app users and their community.

This is a remote position that can be done from anywhere in the continental US. Resumes and communication must be submitted in English.

Position Description

As the Director of Product Marketing you will report to our CMO and will be responsible for the go-to-market strategy for our B2B Workplace and Modo Campus solutions including product lifecycle management, launch strategy and feature releases, market research, pricing, positioning and messaging, GTM plan and deliverables, sales enablement, and industry evangelism.

We are hiring a Director of Product Marketing who will lead our product lifecycle management including launches, feature releases, market research, pricing, and messaging.


  • Deliver the go-to-market strategy and initiatives that drive business growth and align to company strategy and product roadmap.
  • Inform roadmap priorities based on market research, competitive analysis, and customer feedback.
  • Plan, build and execute product launch activities working cross functionally with product management stakeholders, product design, marketing and sales.
  • Be an expert on the trends, competitive landscape and provide positioning that differentiates the brand and value propositions that resonate with target audience.
  • Execute plans to drive demand, product adoption and revenue growth.
  • Oversee P&L and work with cross-functional teams to achieve revenue objectives.
  • Advise on sales motion and provide sales enablement tools to ensure superior market, product and competitive knowledge across Modo teams.
  • Serve as a subject matter expert and Modo spokesperson for the press and analysts relations, at industry and customer events and contribute thought leadership content for client presentations, blog posts, eBooks, case studies, webinars and more.
  • Establish a strong understanding of the solution and customer to present functionality and impact internally and externally.
  • Monitor and report go to market performance and relevant KPIs to ensure goals are being met.


  • 7+ years of experience in B2B software product marketing ideally in both the enterprise and higher ed industry (3 yrs or more as Sr Manager or above).
  • Extensive experience and a track record of strategizing and launching successful product marketing campaigns.
  • Domain knowledge in enterprise digital experience, SaaS/PaaS, and app building platforms. 
  • Proven experience analyzing competition, pricing, and industry trends and developing competitive messaging and positioning.
  • Track record of working with geographically dispersed, cross-functional teams.
  • Compelling storyteller and strong presenter with a strategic and analytical mindset who can engage and educate colleagues and customers.
  • Exceptional writing, communication, presentation, and interpersonal skills.
  • Demonstrated ability to operate in a fast paced environment, balancing both strategic and tactical responsibilities.
  • Adept at influencing peers and managers to build consensus.
  • Bachelor’s degree or related experience.
Modo Labs, Inc is an Equal Opportunity Employer and does not discriminate on the basis of actual or perceived race, creed, color, religion, alienage or national origin, ancestry, citizenship status, age, disability or handicap, sex, marital status, veteran status, sexual orientation, gender identity, arrest record, or any other characteristic protected by applicable federal, state or local laws. Our management team is dedicated to this policy with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, employee activities and general treatment during employment.
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